Who we are
Scroll We are on the ground in China. We advise, we plan, we run, and we keep learning.
A complete team based in China: strategists, platform operators, content and creative. We build your plan and we run it.
Why we exist
Experience you can't Google.
Beyond Border Group was founded by former Publicis executives who spent 15 years growing global brands across China. We worked inside Tmall dashboards, Douyin studios and distributor back rooms, a long way from any boardroom.
The same pattern showed up everywhere. Brands paid for sharp China strategies, then watched junior teams fumble the work that mattered. Beautiful decks, mediocre numbers.
So we built something different. We write the plan and we run it. Same senior people from the first workshop to the monthly P&L review. Nobody to hand off to, and nobody else to blame when things get hard.
We learned China marketing by launching brands there.
Former 4A directors who also ran the P&L, took the platform calls, and signed off the budgets. Three operators, one team, one phone number.
Each of us has 15 years in China marketing, digital and eCommerce.
We used to write the strategy decks, sit in the room when they got approved, then ship the work the following Monday. Here is what that actually buys you.
Why it matters
Former 4A agency directors
We built brand growth strategies across China and North Asia for global portfolios at Publicis. Market entry plans, platform playbooks, distributor decks. The work clients pay 4A agencies to do, we were the ones doing it.
Six things we will not change.
We don't outsource your success
The strategist planning your China entry also runs your Douyin ads at 2am Beijing time. No junior handoffs.
We only take projects we can win
We turn down work outside our expertise. If we cannot move the needle in China, you'll hear it first.
We think cross-border, not export
China is not your home market translated. Payment rails, platforms and consumer habits run on rules of their own, and a brand that misses that ships pretty work that nobody buys.
We know the mechanics inside out
Tmall ranking, Xiaohongshu moderation, WeChat tracking. We have broken these platforms, fixed them and scaled through them for 15 years.
We have the phone numbers
25 years in China means we know who to call when a platform changes the rules overnight. Distributors who pick up, TP partners who do not ghost after onboarding, KOL agencies that actually vet their talent.
We have sat in your chair
Before Beyond Border, we ran commerce teams at Publicis. Flagship store P&Ls. Platform penalties negotiated at 3am Beijing time.
The numbers behind the work.
15+ Years building brands in China
60+ Brands grown across eCommerce, media and distribution
100+ Campaigns delivered on Chinese platforms
50+ Consulting engagements for global brands
Global and Chinese brands across beauty, F&B, fashion, automotive, and technology.
Invited to the rooms where China gets discussed.
Brand summits, platform conferences, chambers of commerce. Stages in Shanghai, Paris and New York, usually because the organizer ran out of people who have actually shipped the work. Read what we have been saying.
Get in touch
Thinking about taking your brand to China?
Tell us where you are today and where you want to be. A senior partner will write back inside one working day, not a form-letter from an intake bot.
Contact us