How international brands grow in China
Selected client work across marketing, commerce and distribution in China. Brand launches, Tmall and JD operations, social commerce on Douyin, WeChat and RED, retail distribution, China-side websites, and training for teams new to the market.
Camper
Building a design-driven community on Chinese social media
Combined followers from 43k to 187k. RedNote drove 38% of eCommerce traffic.
- Brand Experience
- Campaign
- KOL
- Livestream
- +2
ROC Skincare
Skincare premium brand from France to China
Localized Chinese name, brand story, and full visual identity system shipped for ROC dermo-skincare.
- Brand Experience
- Design
- Packaging
- Visual Identity
Master Martini
The partner of pastry chefs, chocolatiers and bakers. Social for South East Asia.
Professional baker community built across South East Asia social accounts.
- Campaign
- Design
- KOL
- Media
- +1
Iguzzini
Luxury lights from Italian designers to China
Cross-border Tmall flagship live for the lighting brand, designed for Chinese architects and luxury consumers.
- Brand Experience
- Campaign
- eCommerce
- KOL
- +3
Chery Automotive
With Chery With Love: co-create Friday campaign
2M weekly impressions. 100+ fan-submitted designs per week.
- Brand Experience
- Brand Strategy
- Campaign
- Design
- +2
Valio
From Finnish fields to Chinese shelves
Eila sub-brand launched with localized Chinese name and a full visual identity system.
- Brand Experience
- Brand Strategy
- Design
- Naming
- +2
Marriott Hotel
Social, eCommerce and media campaign for Super Brand Day
Eight-figure RMB GMV on Tmall Super Brand Day. Six-figure Bonvoy enrolments in 24 hours.
- Social
- eCommerce
- Media Campaign
Viessmann
Climate solutions: Tmall eCommerce in China for heating and boiling
Tmall and JD storefronts run end to end for Viessmann's climate solutions: content, media, livestream, service.
- Campaign
- eCommerce
- KOL
- Livestream
- +2
JAC
Global assets production, pixel perfect
250+ exterior and interior EV images produced for global reseller and partner use.
- Brand Experience
- Brand Strategy
- Design
- Naming
- +2
Langnese
Reversing decline in China's honey market
Long-running sales decline reversed. New regional channels opened across China.
- Brand Strategy
- Consulting
- Distribution
- eCommerce
- +3
Blue Insurance
Hong Kong's first digital life insurer
10,000 social followers in month one. 3,000 newsletter sign-ups in week one.
- Campaign
- Design
- Media
- Website
Age 20's
Little Milk Brick Cushion: social media and eCommerce launch campaign
Douyin impressions +287% vs target. 750k Xiaohongshu reach on a 300k target.
- Campaign
- eCommerce
- KOL
- Livestream
- +3
JAC Automobile
Annual social campaign on WeChat, RED and Weibo, powered by AI
Olympic J-Bot AI campaign picked up by JAC international teams on Facebook and Instagram on their own.
- Campaign
- Content
- AI
- Social
Mission Foods
Snack Forward: Mission Foods' digital leap in China
Halloween launch drove follower growth across WeChat, Weibo and RED with Gen Z snacking content.
- Campaign
- eCommerce
- KOL
- Livestream
- +2
Exlantix
Premium automotive brand, Chery Group
Visual identity and brand experience system delivered for the EXLANTIX premium line.
- Brand Experience
- Design
- Packaging
- Visual Identity
Jaguar Land Rover
Annual social media integrated marketing services
Year-round social programme with a measurable lift in engagement and a young Chinese fan community.
- Campaign
- eCommerce
- KOL
- Livestream
- +2
Bassetti
WordPress and Elementor behind the firewall: migrating Bassetti's website to China
Bassetti.cn relaunched on China-hosted WordPress with ICP and local performance.
- Design
- Website
Pierre Fabre
China insights masterclass: digital, eCommerce and AIGC
3D Digital Growth Model and a competitive intelligence pack delivered to Pierre Fabre leadership.
- Consulting
- Masterclass
- Training
Shiseido RQ Pyology
Brand launch campaign in China
New dermo-cosmetic brand built end to end for Shiseido, from positioning to packaging.
- Brand Experience
- Brand Strategy
- Campaign
- Design
- +2
BeyondTikTok
Dedicated TikTok offer
Lead-generation site built for TikTok services with SEO and Google Ads driving qualified traffic.
- Brand Experience
- Design
- Social
- Website
Kerry Food, DaVinci Gourmet
eCommerce for DaVinci Gourmet syrups, sauces and smoothies
Pricing disputes resolved in 3 months. Sales fraud eliminated in 6 months. Year-one online revenue growth.
- Campaign
- eCommerce
- KOL
- Livestream
- +1
Exeed
PR for the new car launch overseas, Chery Group Automotive
2.5B+ impressions on the co-creation conference. 60M+ at Geneva, 50M+ on EXLANTIX launch.
- Campaign
- Media
- Social
- Visual Identity
SohoMD
Innovative solutions for digital health
Organic traffic doubled. Lead generation lifted across the telepsychiatry platform.
- Campaign
- Design
- eCommerce
- KOL
- +3
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