A China masterclass taught by operators, not by ex-consultants.

Yes. We start from your goals, your industry and your current level of China exposure, then build the programme around that. A short briefing call before the session is enough to tailor the modules, examples and case studies.

Yes. We also run strategic and operational consulting: digital audits, market entry strategy, distributor selection, eCommerce setup. The training often becomes the starting point of a longer engagement.

Yes. The programme is modular. Clients often run half-day sessions focused on WeChat, eCommerce platforms, social commerce, or KOL and influencer marketing alone.

Yes. We can spend a full session on Tmall Global strategy, livestream commerce, Douyin closed-loop, Xiaohongshu for beauty, or any other topic your team needs to dig into.

Yes. We come to your office, adapt the content to your internal context, and run the session for your full team. In-house formats unlock the best discussions because everyone is working on the same business.

English, French and Mandarin. Trainers are bilingual or trilingual, which helps on cultural and commercial nuance.

For in-house training, 30 days of post-session support: email Q&A, two video call sessions for the team, and access to our market updates.

A mix of content modules, live case studies, structured Q&A, working exercises tied to your business, and a closing action plan. We keep the pace high and break regularly.

No technical prerequisites. A basic familiarity with digital marketing helps. A real project or interest in the Chinese market is the only thing we really need from the room.

Fees depend on format, duration, location and number of participants. Contact us for a tailored quote.

Between 8 and 30 in a working session. Smaller than 8, the room loses energy on discussion. Larger than 30, the exercises and breakouts stop working properly. For full-company days or conference keynotes (50 to 300 people) we run a lecture-format version with structured Q&A instead of group work.

Two weeks of lead time is the comfortable range. We have run sessions on five working days notice when a board meeting moved. Tighter turnarounds cost flexibility on dates and trainer pairing, not on content quality.

Both. About half of in-house sessions now run remote or hybrid. Remote works best in 3 to 4 hour blocks across two days rather than one long Zoom marathon. In person still wins when the team needs to break into working groups or whiteboard a strategy.

Yes, for internal use. We ask that the recording stays inside your company, off public channels, and is not repackaged into external commercial content. Slides and supporting materials come with you either way.

A short brief on your current China activity, what you do not know yet, and the three or four questions you most want answered. Plus any internal data you are happy to share: channel mix, current agency setup, recent campaign results, distributor structure. The more concrete the input, the sharper the working session output.

Beauty, fashion, luxury, food and beverage, tourism, automotive, professional services, B2B industrial, large tech and SaaS players. Platform mechanics are mostly the same across categories. What changes is the case studies, benchmarks and tactics we plug in.

No. Module 1 is built for teams starting from zero. We calibrate depth during the briefing call. A beginner room spends more time on platform basics and consumer behaviour. A senior room moves faster through the map and digs into operations and budget allocation.

Yes. A good share of our in-house clients are teams who have been operating in market for years. For them the value sits in benchmarking, fresh category data, and an outside diagnostic on the parts of their setup that are quietly under-performing. The agenda tilts toward audit and operations, away from introduction.

Yes. Before any briefing call that touches your numbers. Internal data and strategy stay in the room. Nothing surfaces in another client deck or public case study.

Refreshed before every session. Anything older than the most recent full quarter gets flagged or removed. Chinese platforms change fees, formats and algorithms several times a year, so we treat stale slides as a real risk and plan the prep around it.