Kerry Food, DaVinci Gourmet

The brand

DaVinci Gourmet, part of Kerry Group, supplies syrups, sauces, and smoothie bases to cafes, bars, and foodservice operators worldwide. In China, the brand needed a direct-to-trade and direct-to-consumer presence that could work alongside its distributor network.

The challenge

When we took over the China eCommerce operation, the Tmall and JD flagships needed a full rebuild. Pricing was inconsistent across channels, counterfeit listings were leaking volume, and third-party fraud was eroding trust. On top of that, the storefronts lacked a coherent brand expression, which made it hard for professional buyers to find the right product fast.

Our approach

We took end-to-end ownership of the Tmall and JD stores: content production, sales operations, marketing, media buying, and customer service. The stores were rebuilt with a refreshed visual identity and clearer brand positioning tuned for the China foodservice and barista communities.

In parallel, we aligned pricing across Tmall and the distributor network so online and offline channels stopped working against each other, and we ran a coordinated campaign and livestream cadence to drive trial across syrups, sauces, and smoothie lines. A dedicated workstream focused on cleaning up counterfeit and fraud issues through platform enforcement and listing hygiene.

Results

Within the first year of launch, DaVinci Gourmet’s online revenue grew significantly in China. Pricing disputes across channels were resolved within three months, sales fraud was eliminated within six months, and counterfeit listings were removed from Tmall, giving Kerry a clean, controllable eCommerce foundation to build on.