Chery Automotive

The brand

Chery Automotive is one of China’s largest and most internationally active carmakers, with a growing base of fans across global markets. The brand wanted to move past broadcast marketing and give its community a visible, creative role in the brand itself.

The challenge

We took on a worldwide social media campaign for Chery Automotive under the theme “With Chery With Love.” The ask was to invite fans to collaborate on designing unique gifts and premiums, giving them a creative outlet and a chance to earn revenue from the sales of the resulting items. The challenge was to make co-creation feel meaningful rather than token, across multiple markets and languages.

Our approach

We started with comprehensive market research to identify and target the right audience, making sure the campaign reached enthusiasts most likely to engage. We analyzed platform data to select trending topics and project themes that would resonate with that demographic. The platform strategy was tailored to the strengths of Facebook and Instagram, with a distinct approach for each.

We built a rewards structure that mixed financial incentives with exclusive experiences, making participation both compelling and emotionally rewarding. That combination, a real creative challenge plus a real payoff, is what kept submissions coming week after week.

Results

The campaign reached two million impressions per week and drew more than 100 co-creation designs from participants every week. The level of engagement and creative input surpassed the original targets and showed, in volume, the strength of the connection between Chery Automotive and its community.