Exlantix
Premium automotive brand, Chery Group
Visual identity and brand experience for Exlantix, Chery Group's new premium automotive line aimed at a global audience.
The brand
Exlantix is a new premium automotive line within the Exceed portfolio of the Chery Automotive group. It is distinguished by its integration of advanced technology and luxury, set out to redefine the essence of driving with a global perspective.
The challenge
We were tasked with creating a distinctive visual identity for Exlantix that broke away from traditional Chinese design influences and embodied a universally appealing design philosophy. The goal was to capture the brand’s luxurious nature and its ambitions on a global stage, ensuring resonance across markets.
Our approach
The work spanned the full identity system, from emblem to typography, color schemes and imagery. Each element was developed to echo Exlantix’s dedication to quality and its pioneering spirit in the luxury automotive segment. Applied consistently across touchpoints, the identity supports a coherent and captivating brand presence wherever the brand appears.
Results
The outcome is a coherent visual identity that captures Exlantix’s innovative ethos and premium stature. It flows across all brand interactions to create a unified experience and lays a solid foundation for the brand’s international launch.
A look at the work
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