Jaguar Land Rover
Annual social media integrated marketing services
Year-round integrated social program for Jaguar Land Rover in China, engaging younger audiences through iconic content and UGC.
The brand
Jaguar Land Rover blends luxury, performance and innovative technology in its vehicles. The group invests heavily in sustainability and forward design, and remains a benchmark in the automotive industry.
The challenge
Engage younger audiences with tailored social media content that bridges the gap between Land Rover, Jaguar and Chinese consumers, building a durable connection with the next generation of luxury buyers.
Our approach
The program combined three pillars. Iconic content brought Jaguar Land Rover’s heritage and design language to life through visually striking short videos and imagery suited to the aesthetic preferences of younger audiences. Tailored brand stories translated innovation, adventure and luxury into narratives that resonate with young Chinese consumers, shared as posts, mini-documentaries and immersive experiences across social platforms. User-generated content campaigns invited fans to share their own experiences with Jaguar Land Rover vehicles, using hashtags, challenges and contests that rewarded creativity and authenticity, turning enthusiasts into brand advocates.
Results
The strategy delivered a significant lift in social media engagement and follower growth, with a surge in user-generated content highlighting positive experiences with the brand. Visibility increased across platforms and a loyal community of young enthusiasts took shape around Jaguar Land Rover in China.
A look at the work
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